The Influence of Social Media as a Digital Technology Tool – In today’s digital era, social media has become a very important tool in influencing and shaping people’s political views. Various social media platforms such as Twitter, Facebook, Instagram and YouTube, have been used by politicians, political parties and voters to communicate and promote their political views.
The influence of social media as a digital political communication technology tool can be seen from several aspects, including:
Increasing Political Participation
Social media allows voters to access information about candidates and political issues more easily and quickly. This makes voters more informed and able to participate actively in the political process. In addition, social media also provides a space for citizens to share their opinions and ideas about politics, thereby increasing overall political engagement and participation.
Making Politics More Open
Social media also allows politicians to connect with voters directly and provide information about their political campaigns and agendas. This makes politics more open and transparent so that people can better understand what is happening in the political world.
Improving Political Campaigning
By using social media, politicians can reach voters more effectively and efficiently, without having to spend huge amounts of money on traditional advertising and campaigning. This allows politicians and political parties to optimize their resources and reach a wider audience. The influence of social sedia as a digital technology tool
But the influence of social media in politics also has some risks, such as:
Spread of False Information
Social media has become an easy platform for spreading false information and political propaganda. This can influence public perception of political issues and candidates, and can jeopardize the integrity of elections.
Echo Chamber
Social media can also trap voters in information bubbles that only reinforce their own views. This can make people more accepting of the same viewpoint and more difficult to understand other points of view.
Political Polarity
The use of social media in politics can also strengthen polarization and conflict between different groups. This can hamper the government’s ability to reach consensus and work together to solve problems.
In conclusion, social media has become an important tool in modern politics. In some ways, social media has enabled more active political participation and made politics more open and transparent. However, the risks of using social media in politics must be considered and addressed to ensure the integrity and soundness of a strong democracy.
